Draft Gore 2008 PAC

III. Budget
The overall minimum budget for the campaign is estimated at $3,500,000.00 over the next 24 months (August, 2006 - July, 2007.) This includes a peak staff of 50 - 60, a national office, fifteen state campaign offices and five mobile campaign offices.
A very rudimentary budget may be viewed <a xhref="files/docs/DG08_Budget.xls" mce_href="files/docs/DG08_Budget.xls" >here</a> (.xls file). The first order of business for the Finance Director and Budget Committee will be to create a fully researched and detailed budget for the next two years.
IV. Fundraising
A. Overview
Since a “draft” campaign is by its very nature, unconventional, the traditional candidate-centric fundraising approach can never succeed. There is no candidate to do call- or face-time, personally soliciting contributions from friends, family and well-heeled acquaintances. This has always been the most efficient approach, with a high response/expense ratio.
Thus, DG08PAC will have to focus its fundraising efforts differently, looking to our strengths, recognizing that while we may be able to raise far more than any previous “draft” movement due to strategy and the appeal of Al Gore as the nominee, we cannot compete with the larger leadership PACs and their mega-dollar donors. Our fundraising strategy must instead focus on smaller donors invested in the belief that it is possible for one person, when working in concert with other, to reshape the future landscape of Democratic Presidential politics.
Fundraising efforts will include:
1) House parties;
2) Events;
3) Direct mail;
4) Online advertising;
5) Large voter contact by fundraising staff or surrogates.
B. Resources
C. Timeline
(Full plan to be uploaded shortly)
V. Communications
A. Paid Media
B. Earned Media
(Full details will be uploaded shortly)
VI. Technology
A. Website
B. Mobile Communications
C. Voter ID and GOTV
VII. Timeline
VII. Organization
A priority of the campaign has been placed on manpower to implement the strongest and largest ground campaign independently. This race is non-traditional and will not be as heavily funded as other campaigns. Thus, the campaign will rely upon a highly trained and flexible paid staff, and thousands of dedicated volunteers working on the national and state websites, as well as on the ground in Tier States.
The goal of DG08PAC is to avoid being top heavy as many other national campaigns seem to be, while still setting a reliable, though flexible, chain of command.
A. Campaign Manager

1. Campaign Planning Committee
2. Deputy Campaign Manager

B. Technology Director

1. Technology Committee
2. Website coordinator
3. Drupal/PHP Programmer

D. Communications Director/Press Secretary

1. Communications Committee
2. Deputy Press Secretary

E. Finance Director

1. Finance Committee
2. Fundraising Specialist

a) Fundraising Committee

3. Compliance
4. Accountant
5. Event Coordinator/Scheduler

a) Event Committee

F. National Field Director

1. National Field Committee
2. State Field Directors (Tier One States)

a) State Field Committees
b) Field Organizers

c) Outreach coordinators for targeted populations
3. Regional/Flexible Field Directors (Tier Two and Three States)

a) Field Organizers

G. Volunteer Coordinator

1. Volunteer Committee
2. State Volunteer Coordinators
3. Housing/Travel Coordinators

IX. Appendices